Let’s Make Annuities Fun (Really!)

Ready to turn confusing retirement options into something you actually understand? Welcome to AnnuityHub, where your friendly annuity authority, Makonnen (Mak) Kebede, makes it all simple.

A group of happy retired friends

How Annuities Work

Every annuity follows the same foundation—even though the details vary by product. Trace the journey from your initial contribution to the moment you receive dependable income.

Step 1
Fund the contract

Pay a lump sum or make scheduled contributions. The insurer issues the contract and locks in your guarantees.

Step 2
Grow over time

Your balance accumulates according to the annuity type—fixed interest, market-linked credits, or investment subaccounts.

Step 3
Activate income

Choose when to start payments. Income can begin immediately or in the future, and last for a set period or lifetime.

How We Help You Navigate Annuities?

We get it, annuities can be a real head-scratcher. That’s why we’re here to make the whole process a breeze.

Educate
Plain-language guides and videos that demystify annuity terms, taxes, and riders.
Evaluate
Side-by-side comparisons so you can weigh guarantees, growth potential, and fees.
Empower
Personal support from Makonnen Kebede when you want a pressure-free conversation.

Which Annuity Fits Your Style?

Answer three simple questions to get instantly matched with the annuity type that fits your retirement goals.

How do you feel about risk with your retirement money?

Nice! 5 questions to go!

Annuities: Side-by-Side

See how the different annuity types stack up. Clear comparisons make it easy to see what works for you.

Feature
Fixed Annuity
Indexed Annuity
Variable Annuity
Growth PotentialModest, Guaranteed RateModerate, Tied to IndexHigh, Tied to Market
Risk LevelVery LowLow to ModerateHigh
Principal Protection
ComplexityLowModerateHigh
Best ForSafety-first individuals who want predictability.Those wanting some growth potential with a safety net.Experienced investors comfortable with market risk.

Ready, Set, Learn!

Knowledge is power. Browse our Learning Hub for simple guides, videos, and articles to become an annuity whiz.

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The Ultimate Annuity Guide
Everything you need to know, from A to Z. Download our free guide.
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Annuities Explained in 2 Minutes
Watch our quick, animated video to grasp the basics in no time.
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Top 5 Annuity Myths
We bust the most common myths about annuities so you can make informed decisions.

How Mak Makes Retirement EASY

Planning for retirement shouldn't feel like a chore. With Mak, it's a conversation.

  • Education First: Mak breaks down complicated stuff into simple English. No jargon. No pressure.
  • Clear Comparisons: See exactly how different annuities work, side by side. Visuals make it fun!
  • Real Conversations: Schedule a chat with Mak—he’ll listen and help, not sell. Ask anything!
Portrait of Makonnen Kebede

Meet Makonnen “Mak” Kebede

Your Friendly Annuity Authority

With 20+ years of experience, Mak is dedicated to helping people plan for a future they can be excited about.